Our Investing business helps customers take informed investment decisions with support of strong research .

Our clients are advised by a centralized advisory team consisting of Experts with experience of more than 10 years in the industry , with educational background from premier Indian institutions like IIMs , NITIE , IITs .

Our Philosophy of EQUITY Investing

Not everyone likes equity investing. Some see it as a zero sum game, and therefore, wasteful; some equate it with gambling; some are suspicious because money seems to be made easily; some dislike anything that does not come with guarantees; and some love their deposits too much to even bother.

But there are some who simply love it, even if they don’t understand a thing about it. Mindless trading does not make anyone rich, except for the ardent believer in luck. If a trick cannot be repeated for predictable gain, it is useless. Shunning equity as a gamble also does not help, as it shuts one’s wealth from an otherwise legitimate and democratic way to multiply it. What should an ordinary investor know and keep in mind about equity investing?

To invest in equity is to invest in the future of a business enterprise : There is still no surefire way to tell what the future holds. Despite all pretenses of expertise, no one can tell in advance which business will succeed and which will fail. This reality that you simply do not know how your investment will perform in the future, is what makes equity investing risky, scary, exciting or thrilling, depending on how you are wired.

There is no easy way to pick a stock: There are multiple factors at play, and you cannot tell which one will become important and which one will fade away. Those who have spent their lives analyzing stocks would have developed the expertise, and an intuitive judgment about what to look for, and how to spot the warning signs. They also cannot be too sure, but they have the experience to guide them. They know that they could go wrong, and therefore, are usually humble and quiet.

A stock trader sets a price target; a short-term investor sets a time frame: a value investor sets a margin of safety; and so on. Buying must be subject to a discipline and write down why you bought a stock

Cut your losses : When you do not know the future, and you buy based on incomplete current information, and when that does not perform, your only saving grace is the ability to accept your mistakes and cut your losses. Money is made in equity investing not from stock picking alone, but from recognising that your investment thesis was wrong, and that the stock is not doing as well as you expected. A trader is swift to book losses; he won’t let his capital erode. An investor has to deliberately take steps to sell what is not working. Many cannot let go and live in false hope. Too many invest when a stock is falling in value, putting good money to chase the bad. Too much has been lost in equity investing by those who refuse to own up to their mistakes.